This Privacy Notice for 555 Cars LTD (‘we’, ‘us’, or ‘our’) describes how and why we might access, collect, store, use, and/or share (‘process’) your personal information when you use our services (‘Services’), including when you:
- Visit our website at https://555cars.com, or any website of ours that links to this Privacy Notice.
- Download and use our mobile application (555 Cars), or any other application of ours that links to this Privacy Notice.
- Engage with us in other related ways, including any sales, marketing, or events.
Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at info@555cars.com.
Summary of key points
This summary provides key points from our Privacy Notice. You can find more detail on any topic using the table of contents.
- What personal information do we process?
- When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us, the choices you make, and the products and features you use.
- Do we process sensitive personal information?
- We do not process sensitive personal information.
- Do we collect information from third parties?
- We do not collect any information from third parties.
- How do we process your information?
- To provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We process your information only when we have a valid legal reason to do so.
- How do we keep your information safe?
- We have adequate organisational and technical processes in place to protect your personal information. However, no electronic transmission or storage can be guaranteed 100% secure.
- What are your rights?
- Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.
- How do you exercise your rights?
- The easiest way is by submitting a data subject access request, or by contacting us.
01 What information do we collect?
Personal information you disclose to us
In short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
The personal information we collect may include the following:
- Names
- Phone numbers
- Email addresses
- Cookies
- Usage data
Sensitive Information. We do not process sensitive information.
Payment Data. We may collect data necessary to process your payment if you make purchases, such as your payment instrument number and the associated security code. All payment data is handled and stored by Stripe — you may find their privacy notice at https://stripe.com/gb/privacy.
Application Data. If you use our application(s), we may collect geolocation information and send push notifications if you grant the relevant permissions. You can change these in your device settings at any time. This information is primarily needed to maintain the security and operation of our application(s).
Information automatically collected
In short: Some information — such as your IP address and/or browser and device characteristics — is collected automatically when you visit our Services.
This information does not reveal your specific identity but may include device and usage information such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, and information about how and when you use our Services. We also collect information through cookies and similar technologies, including log and usage data, device data, and location data.
02 How do we process your information?
In short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.
We process your personal information for a variety of reasons, depending on how you interact with our Services, including:
- To facilitate account creation and authentication and otherwise manage user accounts.
- To deliver and facilitate delivery of services to the user.
- To save or protect an individual’s vital interest, such as to prevent harm.
03 What legal bases do we rely on?
In short: We only process your personal information when we believe it is necessary and we have a valid legal reason to do so under applicable law.
The UK GDPR and EU GDPR require us to explain the valid legal bases we rely on to process your personal information. We may rely on the following:
- Consent. Where you have given us permission to use your information for a specific purpose. You can withdraw your consent at any time.
- Performance of a Contract. Where necessary to fulfil our contractual obligations to you, including providing our Services.
- Legal Obligations. Where necessary for compliance with our legal obligations, such as cooperating with law enforcement or a regulatory agency.
- Vital Interests. Where necessary to protect your vital interests or those of a third party.
05 Do we use cookies and other tracking technologies?
In short: We may use cookies and other tracking technologies to collect and store your information.
We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some help us maintain security, prevent crashes, fix bugs, save your preferences, and assist with basic site functions. We also permit third parties and service providers to use online tracking technologies for analytics and advertising.
Google Analytics
We may share your information with Google Analytics to track and analyse use of the Services, which may include Remarketing with Google Analytics. To opt out, visit tools.google.com/dlpage/gaoptout or manage your Ads Settings. For more information, see the Google Privacy & Terms page.
06 How long do we keep your information?
In short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.
No purpose in this notice will require us keeping your personal information for longer than twelve (12) months past the termination of the user’s account. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or, if that is not possible, securely store it and isolate it from any further processing until deletion is possible.
07 How do we keep your information safe?
In short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure. Transmission of personal information to and from our Services is at your own risk, and you should only access the Services within a secure environment.
08 Do we collect information from minors?
In short: We do not knowingly collect data from or market to children under 18 years of age.
By using the Services, you represent that you are at least 18, or that you are the parent or guardian of such a minor and consent to that minor’s use of the Services. If we learn that personal information from users under 18 has been collected, we will deactivate the account and take reasonable measures to promptly delete the data. If you become aware of any data we may have collected from children under 18, please contact us at info@555cars.com.
09 What are your privacy rights?
In short: In some regions, such as the EEA, UK, and Switzerland, you have rights that allow you greater access to and control over your personal information.
These may include the right to request access and obtain a copy of your personal information, to request rectification or erasure, to restrict processing, to data portability, and not to be subject to automated decision-making. You can make such a request using the contact details below.
If you are located in the EEA or UK and believe we are unlawfully processing your personal information, you have the right to complain to your local data protection authority — in the UK, the Information Commissioner’s Office (ICO).
Withdrawing your consent
If we are relying on your consent, you may withdraw it at any time by contacting us. This will not affect the lawfulness of processing before its withdrawal.
Opting out of marketing
You can unsubscribe at any time by replying ‘STOP’ or ‘UNSUBSCRIBE’ to our SMS messages, or by contacting us. We may still send you service-related messages necessary for the administration of your account.
10 Controls for Do-Not-Track features
Most web browsers and some mobile operating systems and applications include a Do-Not-Track (‘DNT’) feature. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised, so we do not currently respond to DNT browser signals. If a standard is adopted that we must follow, we will inform you in a revised version of this Privacy Notice.
11 Do we make updates to this notice?
In short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
The updated version will be indicated by an updated ‘Revised’ date at the top of this Privacy Notice. If we make material changes, we may notify you by prominently posting a notice or by directly sending you a notification. We encourage you to review this notice frequently.
12 How can you contact us about this notice?
If you have questions or comments about this notice, you may email us at info@555cars.com or contact us by post at:
45 Fitzroy Street
London, England W1T 6EB
United Kingdom
13 How can you review, update, or delete your data?
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect, details about how we have processed it, correct inaccuracies, or delete your personal information. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.